Uber Is Using AI to Charge People as Much as Possible for a Ride

https://www.bloomberg.com/news/articles/2017-05-19/uber-s-future-may-rely-on-predicting-how-much-you-re-willing-to-pay

https://motherboard.vice.com/en_us/article/uber-is-using-ai-to-charge-people-as-much-as-possible-for-a-ride